![]() ![]() ![]() After all, they are superb machines.īut a name says much about what a company thinks of their product.The Teutonic roots of the name Erika suggests something that means noble. Olympia probably decided they’d let their typewriters do the talking. Olympia didn’t even bother to add a name label to most of their typewriters, since they were often obscure letter number combinations like SM3. And if their typewriters had names, they usually said more about their function rather than their form: Smith Corona Silent, Royal Quiet Deluxe, Remington Quiet-Riter. ![]() Most other typewriter companies made sure you knew who made their typewriter. Moreover, it’s in a unique type style that speaks to the brand rather than the company. While American portables were viewed as the less capable offspring of their office parent, it seems the German typewriter company Seidel & Naumann had focussed their efforts on perfecting the portable without an office standard looming over it.Īnd perhaps for this reason they named their typewriter Erika and made it the most visible label on the machine. By the 1930s, typewriters were firmly established in the workplace. ![]()
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